Diapers Market Latest Trends and Future Growth Study by 2028
The global diapers market is expected to witness robust growth during 2018-2028, as total births per year average around 82 million per year. Moreover, the population of the world rises at 1.08% per year. While the birth rate has declined, the rising affluence in regions like Asia Pacific will drive considerable growth in the market. Populated countries of India, and China exhibited strong birth rates with 2.2, and 1.7 respectively in 2017 according to a World Bank report. Moreover, the rising elderly population with chronic diseases is also on the rise. It is estimated that diseases like Overactive Bladder (OAB) affects over 25 million adults. The growing awareness of the diseases and increased acceptance of the disease will likely spur growth of new segments like adult diapers during the forecast period. Conditions like OAB affects both men and women, and their acceptance is on the rise due to increased reliance on hospitals, and spread of chronic illnesses like various forms of cancer.
Global Diapers Market: Notable Developments
The demand for adult diapers has surpassed the demand for baby diapers in Japan. Japan, a home to 20% of the global demand for adult diapers is known for its greying population. The market for adult diapers in the country surpasses billions in estimation, and companies in the country are investing large sums in the production of adult diapers. The trend can continue in several developed countries, where countries like the US are not far behind. Companies like Kimberly-Clark, market leader for diapers in the US, are giving their brand a makeover. The new diapers in the market are softer, thinner, and more fitted. Moreover, these can be worn discreetly. Retail chains are also lining up adult diaper products in personal care away from the baby-diaper products.
According to a recent study published in the American Journal of Public Health, as many as 50% of the families in the US may not receive the sufficient support for infant care they need. The study estimates that nearly half of the US families live on an income of $51,500 per year. While this income is nearly twice of the poverty threshold defined by the federal government, the study notes that many people in these households struggle to pay for food and rent. The support of diapers bank with products like reusable diapers can promise a much wider expansion of the diapers market in the near future.
Global Diapers Market: Drivers and Restraints
The global diapers market is expected to witness major growth in the near future, as rising births around the world, and increasing demand for baby products continue to expand into new regions. The growth for diapers will also be affected by increased innovation in the market with trends like reusable diapers. The reusable diapers promise some healthier benefits over conventional diapers. These products are ideal for people with skin conditions like eczema. The condition affects over 35 million Americans, with nearly 10 to 20 percent children. Moreover, these diapers can also help in potty training, provide support to infants with less than normal chemical resistance, and provide more breathability than conventional diapers. The growth of new products like these, and their endorsement from various medical authorities will create new opportunities for players in the global diapers market in the near future.
Global Diapers Market: Geographical Analysis
The global diapers market is expected to witness major growth in new regions of Asia pacific. While countries like China are witnessing a slowdown in birth rates, they still stand at 1.7%. Moreover, the rising affluence in the region with rising disposable incomes, and large population will drive tremendous growth for the global diapers market in the near future. On the other hand, despite the lower births in the US, immigration continues to be a boon for players in the diapers market. In 2018, women of Hispanic origin accounted for a total of 17% births up from 10% share in the total population in 2000. On the other hand, the share of births from US born white-women fell to 64% in 2018 from 71% in 2000.