The global beverage packaging market, valued at over US$ 186 billion in 2015, is expected to increase at a compound annual growth rate of over 3% through 2020 and beyond. In the backdrop of innovation in packaging techniques, beverage companies are able to experiment with their packaging, enhancing their functionality and sustainability. The key trend expected to shape up the beverage packaging landscape during the forecast period 2015-2025 are,

Shift from glass to plastic

Plastic bottles are becoming more ubiquitous by the day owing to their advantages over glass bottles. Choosing plastic over glass is an easy decision for manufacturers looking to reduce weight, speed up transportation, and reduce packaging costs. Polyethylene terephthalate (PET) bottles are expected to witness steady demand from end-use sectors during the forecast period 2015-2025.

Increasing emphasis on personalisation

Beverage packaging has relied upon the mass production model for years; however, as consumer aspirations shift to personalisation and greater customisation, brands are adopting collaborative design ideas to cater to the shifting trends. Co-creation is gathering steam in the beverage packaging landscape, with Coca Cola and Nutella collaborating with consumers to create the packaging that they desire.

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Increase in one-person packaging

Packages designed for one-person households are gaining traction as the percentage of one-person households continue to increase in key, lucrative markets. During the forecast period, multipacks of individual portions will include a significant revenue share of the global beverage packaging market.

Next-generation packaging will make inroads

The next-generation packaging market, valued at over US$ 32 billion in 2015, will witness steady increase in global revenues, and reach US$ 58 billion by 2025. Active packaging, intelligent packaging, and modified atmosphere packaging are expected to gain adoption among end-users.

Beverage Packaging Market: Region-wise Analysis and Forecast

Asia Pacific (excluding Japan) and North America will continue to be the two largest markets for beverage packaging globally, closely followed by Western Europe. The beverage packaging market in APEJ will continue to witness steady gains during the forecast period.

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Beverage Packaging Market: Application Analysis

CSD/soda will continue to account for highest revenue share by application segmentation. Other key application segments in the beverage packaging market include dairy and juice/soft drinks. Among all the application segments, demand for plastic packaging is higher than glass bottles and cans. In the CSD/soda packaging segment, plastic packaging accounted for a market value of nearly US$ 37 billion in 2015, compared to US$ 12 billion worth of cans and US$ 5.4 billion worth of glass bottles.

Vendor Insights

Insights on the leading players, including Ampac Holdings, LLC, Amcor Limited, Alcoa Inc., Ball Corporation, Crown Holdings, Inc., Owens-Illinois, Inc., Rexam PLC, Reynolds Group Holdings Limited, SIG Combibloc, Ardagh Group S.A., Tetra Laval International S.A. and Compagnie de Saint-Gobain is included in the report.

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