Automotive Touch Screen Market: Industry Outlook, Growth Prospects and Key Opportunities
Touch screens are the essential interface in different electronic gadgets as they are anything but difficult to utilize and give enhanced dependability while working. The automotive touch screens require noteworthy visual consideration from the drivers, particularly while utilizing the exploring framework. Notwithstanding, so as to conquer this test a key measure has been prescribed by the US National Highway Traffic Safety Administration, that is constraining the look time.
The development in the market of automotive touch screen control frameworks is coordinating with the worldwide pattern of digitalization and the market is relied upon to enlist a high development over the estimate time frame. The fundamental worry of automotive touch screen makers is the wellbeing, unwavering quality and exact operation of touch screen control frameworks.
Automotive touch screens are increasingly being adopted into automotive vehicles for enhancing user experience. The customers are already accustomed with tablet PCs and smartphones in their everyday lives, thus integration of touch screens in automotive makes user feel more connected while driving. The automotive screens display content from variety of sources coming from both outside and inside of the car.
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Touch screens are considered to be the primary interface in various electronic equipment as they provide improved reliability and are easy to use. Touch screens have emerged as essential inclusion for information systems and vehicular telecommunications. Manufacturers are using touch screen information display and infotainment as an important marketing tool while promotions. These screens are gaining popularity owing to their attractive aesthetic features inside the vehicle.
The touch panels for automotive applications are different from those of consumer electronics. Manufacturers focus on low power consumption, low price, portability and about three years of durability benefits for consumer electronics.
Semi-autonomous and autonomous driving provides further significant growth opportunities for the industry as the driver specifically need not to look on the road while driving. Moreover, integration of cameras, radars and sensors into the automobile for vehicle safety features such as adaptive cruise control, crash imminent and automatic emergency braking features support the touch screen industry growth over the forecast period.
Automotive touch screen market can be segmented by touch and by application. Touch screens requiring lighter touch pressure are increasingly being adopted into the vehicles which is affecting the technological shift from integrating resistive panels to projective-capacitive panels.
By application, the automotive touch screen market can be segmented into light commercial, heavy commercial and passenger vehicles.
Almost all Original Equipment Manufacturers (OEMs) integrate touch screen into their automobiles with Mercedes Benz, BMW, Volkswagen (VW), Ford, Toyota, Hyundai, Maruti Suzuki being the major industry integrators. Prominent vendors offering automotive touch screens are Denso, Bose, Harman, Blaupunkt, Synaptics, US Micro Products, New Vision Display, and Touchnetix.