Wine has gained significant popularity among consumers as it is seen as a beverage of relaxation and social bonding. It is perceived to be a drink of finer tastes and serves as a refreshing alternative to beer and spirits at social gatherings. The consumption of wine has been increasing across regions owing to rising disposable incomes, westernization and changing lifestyles. The global market is driven by the preferences of millennials and Generation Z consumers who enjoy wine as a beverage ... Read more
