Uber has taken the on-demand economy vertical by the whirlwind. Some time back called UberCab, the startup was built up in 2009 in San Francisco by Travis Kalanick and Gerrett Camp. Both the originators are consecutive specialists as Gerrett earlier settled StumbleUpon (a social revelation engine) and Travis set up Red Swoosh which he later sold for $19 million. The name was later on changed to Uber in 2010, which essentially connotes 'Above' in German.