Stuffed and plush toy shelves in retail stores have been dominated by character toys from leading comic houses such as Marvel, DC, and Disney. As a result, the growth of global stuffed and plush toys market was reported to be over 5% between 2014 and 2018. These blockbuster characters were a raging hit among target customer groups, and comic houses enjoyed copyright, royalty and licensing charges. However, a gradual shift in trend has been observed, and such licenses will ... Read more

Stuffed and plush toy shelves in retail stores have been dominated by character toys from leading comic houses such as Marvel, DC, and Disney. As a result, the growth of global stuffed and plush toys market was reported to be over 5% between 2014 and 2018. These blockbuster characters were a raging hit among target customer groups, and comic houses enjoyed copyright, royalty and licensing charges. However, a gradual shift in trend has been observed, and such licenses will ... Read more