Let’s face it: The terms “big data” and “business intelligence” are thrown around in conversations by people who do not fully understand their absolute magnitude. For some people, “big data” is the large volumes of data generated and managed by organizations on a daily basis, whereas “business intelligence” is the processes involved in mining, managing, and understanding that data. The only problem with these concepts is that they are incomplete. Most people tend to forget to include all of ... Read more