Over the years, sachets have been used by large brands for sampling, to facilitate the penetration of their products in different markets and especially for targeting economically underprivileged societies in emerging economies. Sachet packaging is a marketing strategy designed to cater to the economic underclass in emerging economies as they represent a significant fraction of the population. The fact that sachets are affordable for all sections help in rapid market penetration. According ... Read more
Over the years, sachets have been used by large brands for sampling, to facilitate the penetration of their products in different markets and especially for targeting economically underprivileged societies in emerging economies. Sachet packaging is a marketing strategy designed to cater to the economic underclass in emerging economies as they represent a significant fraction of the population. The fact that sachets are affordable for all sections help in rapid market penetration. According ... Read more
The latest report published by Future Market Insight (FMI) on the global sachet packaging market reveals that increasing preference of unit dose packaging is boosting the sales of sachet packaging across the globe. Moreover, affordability of sachets is facilitating its penetration in emerging markets such as China, India and Brazil.
As per the report, more than US$ 6,757 Mn worth sachet packaging is likely to be sold by 2017-end, this figure is estimated to reach US$ 12,412.4 Mn ... Read more
Future Market Insights’ exclusive study on the global sachet packaging market addresses some of the key trends encircling the adoption of sachets in the packaging world. The growing demand for sachet packaging has been extensively analyzed in the report to deliver forecast on the global market’s expansion for the forecast period, 2017-2027. One of the key findings from the report reveals that customers ... Read more
Sachet packaging is the flat four- or three-layer pack, which is made of various materials such as paper, plastic, and aluminum. Sachet packaging requires less packaging material and less storage space thereby, reducing the transportation cost. Sachet packaged products are available at lower costs as compared to bulk packaged products, in turn making them affordable to consumers of any income. They can be ... Read more
Sachet packaging refers to the small, flat, or pouch-like containers that are used for packing a variety of products, such as personal care products, food and beverages, and pharmaceuticals. These packaging solutions offer several advantages, including cost-effectiveness, convenience, and portion control. The need for sachet packaging arises from the growing demand for single-use and on-the-go products, especially in developing regions where smaller pack sizes are ... Read more
The sachet packaging market involves small pre-packaged individual packets or sachets made of aluminum foil or plastic films that are ideal for distributing small doses of products like packets of ketchup, shampoo and other daily consumption items. Sachet packaging provides affordable consumption and accessibility to customers and allow companies to penetrate markets by providing the right unit sizes to customers. The growth of the fast-moving consumer goods (FMCG) industry worldwide along ... Read more
