Retail media networks allow retailers to monetize the traffic on their owned properties by selling advertising space to brands. Using retail media networks, retailers can leverage first-party shopper data and on-site consumer engagement to deliver more relevant and personalized shopping experiences andmessages to their customers. They also provide brands with the ability toruntargeted digitaladcampaignsandpromotionsonthewebsitesandapps ofmajor retailers. The demand for retail media services ... Read more
