The personal care industry is witnessing the recent waves of premiumization characterized by the rising affinity toward beauty and personal care products that are at higher side of the price spectrum. The allure of an assortment of personalized products to be used for extensive beauty care regimes across a vast spectrum of consumers has opened up altogether new avenue in the premium beauty and personal care products market. The growing worldwide demand for advanced products for a ... Read more
Competition and Production Innovation Aids Adoption of Personal Care Active Ingredient Products
The number of options for consumers in terms of personal care products has gone up exponentially in recent years, and competition in the industry has become very intense. Product differentiation is more important for manufacturers and the use of different active ingredients has become a popular strategy for manufacturers around the world.
