The times when people believed there was a secret recipe for gaming Google search algorithms are gone; numerous webmasters who have focused solely on aspects evaluated by Google in order to rank websites failed and witnessed the decline of their websites. The numerous algorithm updates and changes made by Google, especially Hummingbird and Rank Brain, have enabled Google to make associations and to decipher the meaning of queries; thus, focusing ... Read more
The online environment is currently the fastest and most effective way of sharing information; in this context, managers who have quickly understood how useful the Internet can be for their business have resorted to IT and marketing specialists to assist them in creating powerful brands and in building durable and efficient communication channels with their target audience. Setting up a user-friendly website, with fast load times, well-structured content and ... Read more
Do you find it hard to keep up with the dynamic field of search engine optimization? Do you feel overwhelmed every time you hear about rankings, Google updates and so on? For people with basic knowledge in this field it is impossible to master the latest optimization techniques ... Read more
