According to the latest report by IMARC Group, titled “Outdoor Advertising Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2019-2024”, the global outdoor advertising market size reached US$ 41.8 Billion in 2018. Outdoor advertising, also known as out-of-home (OOH) advertising, is one of the oldest forms of promotions, which advertises products and services in the public domain. This kind of advertising focusses on consumers ... Read more
