Market Definition:

In the global market there are numerous types of oat-based cereals available for consumption. The demand for oat-based cereals rely on factors such high nutrition and hunger satisfaction. Oats have high nutritive value which is required for the metabolism of human body. It acts as a rich source of dietary fiber, especially β-glucan, essential amino-acids, unsaturated fatty acids, vitamins, minerals, and antioxidants. Oat bran is the outer shell of ... Read more