Consumer data monetization is practiced as a competitive method by innovative companies seeking new paths to success. Technological advancements in analytics and big data have initiated a new era of competition that utilizes consumer data to enhance decisions. An intelligence report titled, “Monetization of Customer Data: Perspectives and Beyond” is the ... Read more

Consumer data monetization is practiced as a competitive method by innovative companies seeking new paths to success. Technological advancements in analytics and big data have initiated a new era of competition that utilizes consumer data to enhance decisions. An intelligence report titled, “Monetization of Customer Data: Perspectives and Beyond” is the ... Read more