In today’s market, even if an incredible mobile application is developed, the probability of the app organically standing out among a million other apps is very low. It all boils down on the basic factors such as the marketing campaign’s ability to attract the right type of users – those that install, persist with it, and eventually contribute to the financial aim of the mobile application. Another essential factor is that the app must satisfy user expectations in simplest ... Read more
Today digitization is a part of the socio-economic skeleton of every society. Several mobile apps and smart IT-based solutions are governing the social and economic framework. The modern society and the millennium population is driven by several smart mobile apps. The government and private players are curating new apps to venture deep into the core of the market and are also trying to enhance their customer outreach by accommodating their products and services into a single smart app. ... Read more
Microsoft Corporation Emerges as the Leading Shareholder of the Global Mobile Analytics Market
Microsoft Corporation accounted for a turnover in excess of US$ 93 Bn in 2015, with its latest bridge application tool “HockeyApp” launched in August 2016 gaining immense popularity amongst users. Adobe Systems Incorporated, Yahoo! Inc. (Flurry Analytics), International Business Machine Corporation (IBM), Tune, Inc., Google Inc. (Alphabet Inc.), Amazon Web Services, Inc. ( ... Read more
The Mobile Analytics marketis an integral component of the digital business landscape, primarily focused on providing insights into the performance and user engagement of mobile applications. As the use of mobile devices and applications continues to surge, organizations are increasingly turning to mobile analytics to understand user ... Read more
