Mascara is one of the most commonly used cosmetics for eyes. In modern mascara formulations the purpose of mascara is to darken, lengthen and thicken the eyelashes. For decades’ formulators have been working on achieving these attributes while trying to eliminate some of the problems associated with mascara such as smudging, difficult removal, clumping etc. Mascaras must be carefully formulated to allow easy and even application without smudging. Millions of women use mascara to make their ... Read more
The mascara market holding a major share of more than 50%. However, based on high adoption of technological applications into daily routine by the consumers, the sale of mascara through non-store based channel will experience a high growth at a rate 6.85% during the corresponding period.
