Intermediaries performed well in 2015, with current value sales rising by 5% to reach SAR31 billion. Online sales grew faster than offline sales in 2015 (10% vs 4% in current value terms) thanks to high internet penetration rates and the fact customers are searching for convenience and good prices and becoming more comfortable making purchases online. Players like Booking.com and Expedia.com are becoming very popular because they allow customers to easily book hotels and flight ... Read more
