Marketing automation is software and tactics that allow companies to buy and sell like Amazon -- that is, to nurture prospects with highly personalized, useful content that helps convert prospects to customers and turn customers into delighted customers. This type of marketing automation typically generates significant new revenue for companies, and provides an excellent return on the investment required.

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Global Marketing Automation Software Market: Snapshot

Marketing automation software refers to the one that is used for automating marketing actions. Marketing automation software helps automate repetitive tasks especially for marketing departments such as social media, emails, and other website actions. It allows businesses of all sizes to optimize their customer relationship and efficiency. Marketing automation software helps small businesses with limited employees ... Read more

When industry is taken into consideration, the marketing automation software market is divided into e-commerce, telecom & IT, hospitality, healthcare, education, government, banking, financial services, & insurance (BFSI), retail, media & entertainment, manufacturing, ... Read more