Focus on select sub-segments remains core strategy of Kombucha market players due to their potential for growth in the next few years, notes OGAnalysis new report launched in August 2019.
Kombucha is a fermented tea containing various beneficial bacteria and yeasts. It is known for its numerous health benefits such as improved digestion, boosted immunity, etc. The rise in health awareness among people has increased the demand for functional beverages offering nutritional advantages. Kombucha contains various antioxidants, vitamins, amino acids owed to fermentation process. Its taste ranges from slightly sour to slightly sweet which appeals to people of all age groups. ... Read more
The kombucha market is gaining popularity owing to its various health benefits such as high antioxidant levels, presence of probiotics, and detoxification properties. Kombucha helps promote gut health, boost immunity, hydrate the body and provides a pleasant taste.
