Substances and materials that can retain moisture play a pivotal role in the production of cosmetics. Commonly known as humectants, these substances ensure that ingredients in the cosmetic product penetrate the human skin and effectively serve their purpose. The transepidermal absorption and retention of humectants helps in maintaining the required moisture content in cosmetic products. In the view of growing incidence of skin disorders and changing weather conditions, the demand for ... Read more

According to the current analysis of Reports and Data, the global Humectants market was valued at USD 20.06 Billion in 2018 and is expected to reach USD 35.4 Billion by year 2026, at a CAGR of 7.3%. It is the agent that prevent moisture loss and keep the surface hydrated and moisturized and can be found in various cosmetic products like creams, gels, lip balms and lotions. They are even used in F&B industry to ... Read more