Soft drinks witnessed continued growth in 2015 in both volume and current value terms due to the continued efforts of domestic and international operators to launch more advertising campaigns for their brands in juice, soft drinks, energy drinks and bottled water. These advertising campaigns were conducted mainly on satellite TV channels, but also through outdoor billboards and in-store promotions. Players are also launching new promotions via their websites and through social media ... Read more

Over the review period, Saudi Arabia witnessed an increase in overall health consciousness among some consumers. This is expected to be due to a rising rate of obesity and increase in diseases such as diabetes and heart disease which compelled the Saudi Ministry of Health to initiate various programmers and awareness campaigns encouraging consumers to reduce their consumption of high-calorie, sugary drinks, while improving their eating habits. Therefore, consumers added tea as a healthy... ... Read more