Homeshopping in Saudi Arabia continues to face intense competition from store-based retailing, which is growing at a rapid pace in the country. Leading homeshopping players such as Citruss TV continue to enjoy healthy margins, however, and they regularly introduce new products and services to an expanding customer base. The consumer base for direct selling continues to grow due to the wider variety of unique product options available compared with bricks-and-mortar stores. This has had a ... Read more
