Market Definition:

Fortified juices are rich in micronutrients such as essential trace elements and vitamins. Juices are fortified by adding micronutrients externally. These juices are available in the market under different labels and types. The most common Fortified juices available in the market are prepared from fruits, vegetables or a mixture of both. The key ingredients used for juice fortification are vitamins, minerals, probiotics, prebiotics, and other ... Read more