Towards the end of the review period, both liquid concentrates and powder concentrates witnessed acceleration in sales growth. This was likely due in part to the efforts of leading companies such as Mondelez, which offers the powder concentrate brand Tang, and Binszagr Lever Ltd, the local subsidiary of Unilever Arabia, which offers the liquid concentrate brand Sun quick. Each of these companies now fortifies its concentrates with Vitamins A, C and D as well as other nutrients such as iron ... Read more

Research Methodology
The research methodology has been subjected by numerous procedures in order to guarantee the quality and accuracy of the data contained within the reports. The analysts are employed full-time and received more than six months training to satisfy the standard. The methodology can be divided into five stages:

• Stage 1: Secondary research
The research team first works with magazines, industry trade  ... Read more