Kombucha, with its effervescence and tangy flavor, has transcended cultural boundaries to become a global phenomenon. What started as a traditional drink in pockets of Eastern Europe and Asia has evolved into a beverage embraced by diverse cultures worldwide. To truly understand the global phenomenon of the Kombucha market, we must explore the cultural influences that have shaped its journey.
In Eastern Europe, particularly Russia, Kombucha has a long history deeply rooted in folk ... Read more