Plastic containers are available in the most diverse designs, shapes, and materials and can be used in a wide variety of applications. “These products of daily life are the result of continuous research and optimization; the requirements are constantly increasing,” Ceresana’s CEO Oliver Kutsch explains. The market research institute has analyzed the European market for rigid plastic containers. In many applications, plastics replace other materials such as glass or metal: Ceresana forecasts ... Read more
Convenience products and delivery services are stirring up the market for plastic packaging: “Sales of highly processed foods, ready meals, and ready-to-eat meals are growing considerably” says Oliver Kutsch, CEO of the market research company Ceresana. “Manufacturers are dealing with a complex market that is influenced by many different factors: new consumption patterns, product innovations, government regulations, but also, for example, substitution effects between individual plastics or ... Read more