Saudi Arabia faces extreme climatic conditions, with temperature often shooting to 50⁰C during peak summers. Consequently, a refrigerator is more of a necessity product in the Kingdom. On account of growing number of households and increasing disposable income, demand for refrigerators has been growing in the country at a robust pace over the last few years. Moreover, in order to bring down the soaring electricity consumption in the Kingdom, the Government of Saudi Arabia has made it ... Read more
Over the review period, consumer preference shifted towards mobility and multifunctional devices, hence the demand for smartphones and tablets increased. Consumers tend to prefer using their smartphone and tablets whenever applicable, as they find it more convenient to purchase a single multifunctional device rather than carrying a number of separate devices. Tablets, especially convertibles, overtook desktops and laptops as they proved to be more practical and easier to carry around, in ... Read more
Digital cameras continued to decline in 2016, with a sharp volume fall of 43%. This was caused by the shift in consumer demand and interest to smartphones; people tend to prefer to use a single device for multiple purposes so they find it easier to use their smartphones for taking photos on the go. Smartphone cameras are more developed and manufacturers compete to offer better quality smartphone cameras with every new model introduced. However, some consumers are still interested in ... Read more
Popular sporting events in 2016 especially Summer Olympics and Euro 2016 had a positive impact on volume growth of large screen televisions as well as home cinema and speaker systems. Consumers were tempted to upgrade their devices with newer, larger and higher quality ones for a better viewing experience of such sports events.
In-car entertainment maintained a weak performance in 2016. This is mainly due to the availability of built-in car entertainment products in most new cars. The growing popularity of smartphones with their sophisticated features, is another factor affecting the decline of in-car entertainment.
