The employment rate in the country is growing, and Saudisation is helping more young Saudis to find employment, as the government is active in ensuring that unemployment amongst Saudis falls to 5% by 2020. The growing number of men in the workforce is encouraging more of a focus on personal grooming. Growth in men’s grooming was also linked to rising disposable incomes towards the end of the review period, enabling many low- and middle-income men to spend more on beauty and personal care. ... Read more

The use of colour cosmetics in increasing in Saudi Arabia, and there is increased acceptability of cosmetics in the country. Saudi women spend an average of SR14,256 annually on cosmetics. The influence of beauty bloggers is increasing, with names such as Huda Kattan, Nilo Haq and desibeautyblog becoming popular amongst Saudi women. These fashion blogging websites reveal the fashion-consciousness of Saudi women. Colour cosmetics in Saudi Arabia achieved good growth in 2015, mainly because of ... Read more