Non/low alcohol beer in Saudi Arabia continued to experience growth in 2015, due primarily to the popularity of a wide range of fruit flavours among the young population and a portion of the middle-aged population. According to Islamic Law, alcoholic drinks are prohibited in the Kingdom. Therefore, the non/low alcohol beer category has seen an increase in demand. This, in turn, has created fierce competition among both domestic and international brands, forcing operators to invest in product ... Read more

The largely young and middle-aged population in Saudi Arabia continues to rapidly move towards a more Western lifestyle. This is due to increasing internet penetration and subscriptions to social media sites such as Twitter, Facebook, Instagram and Snap chat. This phenomenon exposes Saudi Arabian residents to global fashions, trends and dietary habits, which includes beverage consumption. The number of US-style casual dining restaurants and European-style cafés continues to rise, ... Read more

Over the course of the review period, increasing numbers of Saudi Arabian consumers came to realise the value of leading healthier lifestyles and this led to a shift towards making healthier choices, not only in terms of food but also in terms of drinks. This is expected to be due to the Saudi government’s increased efforts to reduce the high rate of obesity, high blood pressure, diabetes and heart disease among the population of the Kingdom. As a result, more consumers are choosing juice ... Read more

The growing young population of Saudi Arabia and the rising general health consciousness of the country’s entire population, which is especially noticeable among middle-aged consumers, were the main drivers of value growth in bottled water in 2015. The increases being seen in the number of both men’s and women’s gymnasiums and the Saudi government’s aggressive plan to build more parks, walkways and outdoor recreation areas over the review period have provided a means for more consumers,... ... Read more