First things first! The concept of Business to Business (B2B) and Business to Consumer (B2C) has long gone! It is the era of Peer to Peer (P2P), and marketing is all about personal touch!
Now, when the brands associate their personal self with their clients, the immediate option is choosing a celeb to endorse the brand. After all, that’s one of the most prominent ideas that a customer advocacy platform looks forth to.
Now, coming to the current scenario, close to 60% of ... Read more
