Skin lightening products, also called bleaching creams or fading creams, reduce a pigment in the skin called melanin. This helps people to treat their skin problems such as acne scars, age spots, freckles, or discoloration associated with hormones. Skin lightening products are available in the market in various forms such as scrubs, face masks, cleansers, toners, creams, and lotions.

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Skin lightening products, also called bleaching creams or fading creams, reduce a pigment in the skin called melanin. This helps people to treat their skin problems such as acne scars, age spots, freckles, or discoloration associated with hormones. Skin lightening products are available in the market in various forms such as scrubs, face masks, cleansers, toners, creams, and lotions.

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Premium beauty and personal care products brands usually cater to affluent target consumers, especially millennials. These consumers are willing to pay higher prices for the better safety and efficacy that premium beauty and personal care products claim. In recent years, this category of premium beauty and personal care products has also piqued the curiosity of not-so-affluent class of consumers in various parts of the world. A key force underpinning their affinity toward premium beauty and ... Read more