According to distribution channel, athleisure market has been divided into store-based and non-store-based. The store-based segment which is expected to dominate the athleisure market mainly because of the advantage of touch and feel, which is not the case with online retail. However, online retail for the industry is expected to outplay brick and mortar retail in the coming years due to ... Read more
According to distribution channel, the market for athleisure has been divided into store-based and non-store-based. The store-based segment which is expected to dominate the athleisure market mainly because of the advantage of touch and feel, which is not the case with online retail. However, online retail for the industry is expected to outplay brick and mortar retail in the coming years due to competitive pricing and buying convenience.
