Right now in this digital world most people own smartphones and are very busy in using mobile applications. It looks like that there is an app for every purpose. Some of these apps let users manage their social activities while others are used for listening music, planning a vacation or mobile banking etc. As per the latest report there are more than 2.8 million application available for Android users on Play Store and about 2.3 million applications are available for iPhone users on App Store. Android and iPhone are two largest mobile marketplace in the world.

Before we discuss about Micro mobile app development let’s look at some more interesting stats which prove how much people have become dependent on mobile apps.

• Mobile users spend about 3 hours daily using their smartphone apps.
• 80% of all users have at least 3 different application on their devices.
• Most of these apps are social networks and messengers.

There is huge competition in the mobile app market and now the developers are unable to create something so frequently which can grab the attention of target audience immediately. Applications are becoming heavier having so many features. As they grow in size they become less attractive for users which are looking for simplicity. Now the developers have learned one great thing that the easier the better. Hence now it is better to build an app that will let users handle just one thing but in effective and quick way. This is the main approach in a micro application definition and development.

What is a Micro App?

A Micro App is generally an HTML based custom product or mobile app which is created to support some specific features or functions. Means, once you decide to create a micro mobile app then you build an application that will perform a single function within a bigger app. Facebook Messenger is one such example. It was designed as a chat app for a global social network. It has only one function as its feature which is to let users solve their problems within a large and more complex Facebook app. 

Do We Need Micro Apps?

The number of mobile apps keeps growing but with so much quantity, quality don’t come. Some of the users do not like some of the new apps for many reasons. For developers, it means a opportunity to come up with something which is less bulky and complex and attractive to target audience. Below are the reasons why users do not like some of the modern apps and why there is a space for micro apps:-

• Applications don’t deliver proper user experience. And if the person is unable to perform a basic function using the app then he delete it immediately. Some other problems are long load times, difficult to access features etc. Micro apps always come with a better user experience helping people to easily access necessary feature and perform desired action easily.
• Increasing development costs. Many companies find it difficult to stick to the budget in development process. Most of them exceeds the available funds due to adding more features, bug fixing etc. Therefore only few applications reach the app store. Micro apps on the other hand are less complex and easier to develop. Companies can stick to their budget or even can reduce their costs.
• Older apps can’t run on all devices. Modern user may use his smartphone and also use a laptop or tablet. Users expect the app to work on all the devices. But most of these apps fail to work on all devices. Micro app development results in tools that can run easily on all devices.

By looking at the above explained points, it is now clear that older approach to building apps is about to go away. Micro applications are new trend and they appear to be a good substitute for current apps from all fields.

Why Micro Apps are Better Than Mobile Apps?

Most of the users have used micro applications even if they are not aware of that. Just take your PC desktop. You must have used tools like calculator, calender etc. These are actually some small parts of a large operating system and letting you to do some smaller tasks. The same thing goes with micro apps. They are less complicated and more pleasant to interact with. They follow simpler the better principle and that’s why they are so popular. Also they are easy and affordable to build. They also give the following benefits:-

• Boost productivity and staff engagement
• Drive personalized experience
• Make decisions faster and more effective

Who Can build Micro Apps?

Due to huge demand for enterprise apps, professional development teams will soon not be able to keep up. Also we are witnessing the rise of micro applications which use simple drag and drop functions, simple builders and other tools which require less technical skills and requires less time to build. Building such apps is a less challenging and less difficult task. Therefore the process can be completed not only by professional developers but also by the employees themselves. There will also be some features which require expertise and professionalism.

Conclusion
Micro apps can help you and your business to save lots of cost and make process simpler and easier. Therefore more and more businesses will go for micro apps for their businesses in 2018 and in coming years. Developers are also understanding the benefits of micro apps and are now more eager to micro mobile app development for their clients.