Trust is what builds a brand and earning customers on your e-commerce website is a difficult task. 

Envision that you are visiting a new online eCommerce website and have no knowledge about the brand and quality of the products. Can you put your trust on an absolutely new brand you have never interacted with? No.  

But some eCommerce businesses do an amazing job in gaining customers trust towards their brand. In this blog, we speak on how to replicate their success and answer the key question as to how to get your target customers to trust your brand.

Also Read: How to grow your eCommerce brand with Shopify?

5 Strategies to gain customer Trust for your eCommerce Website
1. Share the Human Side of your Business to Customers
Share something regarding your brand story that will leave a lasting impression in your visitor’s mind. “First Impression is the best impression,” the quote maybe bland but trust me it really works.  Representing yourself in a right manner will tend to increase customers trust on you. 

Your first-time visitor always comes with an apprehensive view the first time.  That’s the reason, why you should share the humane side of your brand. This makes the way to reduce customer incredulity on your Shopify e-commerce store.

 Introducing yourself and sharing the story about your brand inception products adds accuracy and trustworthiness to your brand. The best place to showcase all these important stuff on your site is About Us Page. Get it designed suiting your brand essence.

In this page, you should focus more on your business story instead of products & services. So, this helps consumers to know more about you. Moreover, this strategy is the foundation for gaining users trust in your eCommerce business.

2. Build a strong Support Team and Engage with Customers Always
Customer support is another medium which makes your brand stand out and makes your customers trust you. I think there is no business in the world without consumers, if I was wrong then prove it and let me know what the name of that unique business?

Losing a customer owing to bad customer support experience not only earns your brand a bad rep but even a loss of face.

To maintain healthy engagement is a tough thing to do. But a strong customer support team is the only solution for engaging customers with your store. So, build a strong customer support team that can take care of after sales support thus converting your first-time visitors into brand loyalists.  

For customers who are unfamiliar with your brand and products having simple website fixes like Live Chat, Book-a-Call, Chatbot and customer toll-free helpline goes a long way in building brand engagement and trust.

Make sure you have an able and efficient team manning your customer support team, it is a double-edged sword.

3. Assure that customer security is your first priority
In today’s world, Security is a major concern because cyber-attacks, misleading privacy practices & phishing malware are rapidly growing so trusting new websites is near to impossible.  Setting your customers security as the first priority and flaunting it on your website is really important.

The best way to protect your customer's personal data is by adding another layer like security-boosting apps. Displaying security badges on your e-commerce site informs that your customers’ personal info is protected.

Shopify Shoguns has personally integrated the McAfee Secure Shopify plugin for the clients for whom we have developed eCommerce stores. These security badges need to be flaunted on the website to earn your customers trust on the brand.

Installing the SSL Certificate for the store is another basic way to gain the customers’ trust on your eCommerce website. Basic measures like these go a long way in earning customers trust while sharing their financial details.  

4. Give detailed Information about your Brand Products
eCommerce is a medium where your customers buy from you only based on reputation or instinct. Product quality, customer reviews and uploaded images on your store page is what it matters in order to reinforce the new shopper's trust on your eCommerce website.

The major things that should be added while providing your product descriptions are:

•    Accurate Item Measurements

•    Precise weight of the item

•    Warranty Information

•    Product manufacturing materials

•    All available sizes and colors

•    Specific product features and their subsequent benefits.

In today’s world of social media savviness, it is extremely important to add more images and videos about your product along with the specs & features and if possible, even review videos. By the shoppers can visualize the product clearly and go for the final cart addition.

5. Create an FAQ Page and fix shopping concerns
The second most important page that acts as a trust magnet for your eCommerce website is the FAQ page.  Frequently Asked Questions section is simply addressing the concerns, questions, and objections that customers have on your products and business.

Maintaining an up-to-date FAQ page is the main responsibility that you need to take care of. The FAQ page is a destination for getting solutions to what customers are looking for. Especially, like What is your Return Policy? & How can I check my product shipping?

The FAQ page will clear all your doubts by giving a detailed explanation for all the concerns of your shoppers. If you want to build your FAQ page, then have a look at this example Litographs page. 

To know further on how to create an FAQ page for an eCommerce website you can refer to this blog here.

Final Words
We have helped numerous brands achieve cult status by helping them build fully functional custom eCommerce websites suiting their brand requirements.

The sole purpose of putting forth these articles is to give voice to our findings which we have acquired through a decade of experience of working on eCommerce project for clients all over the world.

eCommerce store development, designing custom Themes, Web development, mobile app development, app integration and developing customized plugins are some of the services that Shopify Shoguns has to offer. If you are struggling to increase your brand in the market then visit our site info@shopifyshoguns.in