Several factors contribute to the success of a mobile application, however, one that is the most important is the user experience (UX). The overall user-experience a mobile app delivered makes the difference between a successful mobile app and one that fails.

To offer a high-quality UX, you need to understand and anticipate the user needs with respect to overall design, performance, usability, functionality, as well as the user interface (UI).

As per a study, 61% of the users reviewed positively about the companies that offered a good mobile experience. Another statistic shows that 52% of the users are less likely to engage with an enterprise that offers a poor mobile experience.

This clearly reveals that UX is the most crucial factor behind the success of a mobile application. Below are some of the effortless tips that all mobile app developers should know to enhance the user experience of their app.

#1 Keep it Simple

Mobiles are something that people use everywhere including their busy schedules. A complex mobile app that tests the patience and concentration of a user can easily irritate him and make him click the uninstall button on the app store.

A good mobile app development company takes care of its users by simplifying the apps from product discovery to payment.

The app should provide simple and fast navigation to users so that they can easily learn the app when operating it for the first time. The products or services in the app should be listed properly where users can easily find what they are looking for.

#2 Reduce Search Effort

The search options in the app play a significant role in simplifying the user experience. Every user utilizes a search bar to easily find what they need.

A full-service custom android app development company provides users search options and filters to help them find exactly what they are looking for. On this front, the developers can integrate barcode scanning and keyword search into their apps.

#3 Improve Sign-up Screen

A user gets the first impression of the app from its sign-up screen, so keep it easy to execute and simple. The sign-up forms look a bit longer on mobile as compared to desktop. Make sure that you don’t include unessential information options in the form and try to keep it as short and concise as possible. 

Also, make the last step of registration very simple when users confirm a password or verify a phone number or an email address. The users want to access their needs with the least efforts. Provide an easier navigation to email right from the app if you ask for email confirmation.

#4 Don’t Ask for Irrelevant in-app Permissions

The in-app permissions are vital for the execution of functions in a mobile app, but they can also scare the people if you ask for irrelevant permissions. Users don’t like to provide access to their personal information, location, social media accounts, gallery, etc.

If you need any permission, then effectively explain the reason, and ask only when it is necessary. For example, Uber only asks for location permission, and users know why it is asking so. Instagram asks for gallery permission because users want to upload media. Just like Uber never asks for gallery permission, you should not ask for permission which is not needed or is irrelevant.

#5 Integration With Other Apps

To keep users engaged, integration with other apps has certainly become the key. The mobile app should allow users to share the content or media with other apps. If a user can’t share something with his WhatsApp friends, he’ll feel that your app takes much effort.

Also, a good app should not share anything with other apps without user permission. For example, if you are an iOS app development company building fitness apps, then keep it optional for users to share their diet or fitness programs on social media. Nobody likes these things shared without permission.

#6 Optimize Battery Life

Your mobile app works great, reacts fast, and users easily find what they want. But if the app drains the battery, it will be more likely to be uninstalled. Battery life is like oxygen to some users, and no app can be used on a dead mobile.

You need to keep the battery consumption a priority, along with other significant resources like memory usage. Make sure your app consumes as less battery as possible.

#7 Reduce User Input Efforts

If you have a checkout process in an app, or your app requires user inputs for certain process, then try to minimize the amount of effort a user needs to put. For example, consider the use of auto-fill settings for repetitive tasks, or decrease the number of fields a user has to fill.

A lot of mobile app development companies in India offer 'Guest Checkout' option, allowing users to buy a service or product without a compulsory login.

#8 Guarantee Security and Trustworthiness

The security of personal information of customers like contact details, location, bank details, should be securely stored and also be on top of the priority list of a mobile app development company. The users will not submit any information or use the app if you don’t assure security. Keep the best security practices in place and show a seal of trust or security badges for guaranteed security.

#9 Offer Assistance to Users

One of the main aspects of offering impressive user experience is how you assist and support your users. Include options like Frequently Asked Questions (FAQs), Help and Support, in the toolbar of the menu.

Also, if you have comments option in the app, then reply to the feedback even if it is a negative comment.

Conclusion

Hope the article shed light on the aspects you had landed searching for. If you don’t pay heed to mobile app user experience, then be ready for high abandonment rates and negative reviews because there will be plenty of them.

There can be more things that can impact the experience of a user. Make sure you understand your users and their needs well before drafting a plan of action. This would not only help you in providing a great experience to your mobile users but help in increasing your profits, because the happier your users would be, the more they'd buy from you, whatever it may be - your products or your services.