In recent times, nutritional and performance drinks are becoming an increasingly popular meal option due to evolving dietary habits of on-the-go consumers and positive functional attributes. A recent analysis reveals that sales of nutrition and performance drinks held steady in 2017. In order to provide future predictions on market growth, Market Research Hub (MRH) has broadcasted this study to its online repository, with the title of "Nutrition and Performance Drinks-US-March 2018". The research offers extensive analysis on the market size and forecast for the period of 2017-2026, with an in-depth assessment of the growth patterns traced in the U.S. nutrition and performance drinks market.

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Key Insights from the Study

Nutritional and performance drinks are the apex of convenience for the modern American lifestyle and diet. Nowadays, growing consumer interest in health and in products that provide functional benefits gives a positive boost to the overall market. It has been analyzed that the functional aspect of nutritional and performance drinks sets them apart from other drink categories at a time when consumers are looking for products that contribute to a healthy lifestyle. Major categories of nutrition and performance drink include sports drinks segment (which finds appeal among non-athletes); nutritional drinks, and weight loss drinks.

The research initiates with a precise overview, which offers in-depth insights related to the qualitative analysis of the recent trends and drivers influencing the growth of the global market. Issues and opportunities prevailing in this sector are also outlined in the study. Based on overview, the report finds out following:

A relatively positive economic climate has allowed consumers to spend more on drinks that promise added value. As per the consumer perspective, 37% of consumers think products in the category are too high in sugar, and 15% of consumers think products in the category deliver on promised claims. Nutrition and performance drinks will need to stake their claim as effective providers of functionality and develop cleaner formulations to appeal to consumers' pursuit of healthy eating.

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A slowdown is seen in 2017 due to competing categories getting into the functional space, sometimes with cleaner formulations, inherent function, and lower sugar totals. The report also finds that dollar sales of nutrition and performance drinks will be slow in the coming years. All segments are forecast to see continued but slow-moving growth until the end of 2022. Among various categories, sports drinks maintain the largest share of dollar sales but slipping.

Competitive Landscape

The research also discusses the competition among leading brands, along with latest innovations aimed at attracting the U.S. consumers. It has been reported that top four leaders experience losses while other brands gains. Premier Protein drives gains of nutritional drinks and growth occurs in non-dairy protein.

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