Global Smart Diapers Industry is projected to reach USD 5.2 Billion by 2025 at a CAGR of 6.6% between 2019 and 2025. The growth of the global smart diapers industry is driven by the increasing adoption of technology by working families to ease baby and eldercare. A growing geriatric population is also expected to catalyze industry growth over the next few years. To survive in the competitive industry, industry players are focusing on smart wearable technology and product innovation. Companies are developing diapers with sensors connected to mobile phone applications that send out alerts on detecting a leak. In 2019, Johnson & Johnson Services, Inc. is expected to account for a 19.58% share of the global baby care products industry to be a major player in the global smart diapers industry during the forecast period.

Market USP

Increasing popularity of smart wearables.

Growth Opportunities in the Market

• Growing popularity of disposable smart diapers:  Disposable smart diapers for babies or adults are popular among consumers due to their easy availability at both online and offline retail stores. Consumer awareness about these products has also increased and, thus, the disposable segment is expected to account for the larger share of the industry during the review period. Moreover, industry players such as Procter & Gamble Company, The Hain Celestial Group, Inc., and Simavita are offering different types of disposable smart diapers for babies as well as adults, which is further influencing this industry.

• Convenience stores to remain the preferred sales channel for smart diapers: Convenience stores offer consumers the chance to check the quality and variety of products. Consumers are increasingly shopping at supermarkets and hypermarkets such as Walmart and Tesco due to their widespread networks and the availability of smart diapers in a variety of types, sizes, and brands. These factors are helping to increase the sales of smart diapers through convenience stores by gaining a large consumer base.

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Key Players

• Procter & Gamble Company (Pampers) (US)
• Kimberly-Clark Corporation (Huggies) (India)
• The Hain Celestial Group, Inc. (Earth’s Best) (US)
• Simavita (AlertPLUS) (Australia)
• Abena A/S (Abri-Form) (Denmark)
• ElderSens (US)
• Monit Corporation (US)
• Pixie Scientific (US)
• Opro9 (Taiwan)
• Smart Bottoms (US)
• Vandrico Solutions Inc. (Canada)
• Sinopulsar (Taiwan)
• Enka Hygiene (Turkey)
• Smartipants (US)
• Bambo Nature USA (US)

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