In India, e-commerce is gradually becoming a matter of past. Businesses are embracing the Pre-Commerce strategies as they are getting an exclusive platform for a product launch. Such a platform is benefitting the craftsmen and merchants in promoting their unique products, connecting with the audience or customers and propelling products in becoming a brand. 

What is pre-commerce?

Pre-commerce is a term also referred as pre-sales. It defines selling of a product before it is available in the market or pre-bookings of products before it is made available for sale. The idea of pre-commerce is considered to be revolutionary as it enhances the opportunity to get prospective clients and a fair price. 

Many start-ups are considering pre-commerce strategy as an opportunity in getting prospective customers or clients before making their innovative products available in the market. Pre-commerce is also helping the start-ups in propelling their products to become exclusive brands. In other words, the pre-commerce strategy offers the platform requisite to become a product a brand in the coming years. ShoppingJinni, the pioneer of pre-commerce in India, with its ground-breaking idea and strategy has been helping craftsmen and artists in launching their products and get pre-sales booking. This pre-commerce site is providing a better insight into challenges that craftsmen or artists usually confronts while selling their product. The pre-commerce site is helping the artists, merchants and craftsmen to understand the demand and behaviour of the customers. 

The present scenario depicts that new brands and Start-ups are seeing benefitting themselves by connecting to pre-commerce site.

• The start-ups and new products are exclusively launched on pre-commerce websites
• The product launching cost in pre-sales sites are nominal compared to ecommerce
• Less competition from existing brands
• An opportunity to understand the customers’ preferences which eventually reduces the failure cost

Having realized the power of pre-commerce start-ups, craftsmen and artists are getting themselves registered on the pre-commerce sites. More and more craftsmen and start-ups are enthusiastically becoming a part of this online revolution. The start-ups and craftsmen see the pre-commerce site as a unique method to increase sales and connect with people. They have realised that such sites can shape the future of their unique products into brands.

Pre-commerce and customers:

For a consumer who wants to buy products with unique features will find pre-commerce the right destination. The consumers might get the product at an attractive price in such websites which after the launch of the product the price might surge, thus benefitting consumers to save money.

So, get ready to witness the power of pre-commerce sites and how it will transform the world of online retail business.