This research study added to the broad database of Market Research Hub (MRH) focusing on the Ingredient Insights: Free From - Responding to growing demand for food and drink products free from gluten or dairy allergens delivers an in-depth outlook to present information about executive summary and key performance indicators. Furthermore, readers can gather knowledge about the economic status, demographics and competitive landscape which is prevailing in the concerned industry during the review period. Overall, the purpose of this assessment is to present a clear picture highlighting the transformations expected to occur in the Free From driven by major trends and opportunities. 

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Ingredient Insights: Free From - Responding to growing demand for food and drink products free from gluten or dairy allergens

Summary

"Ingredient Insights: Free From", identifies how food and drink brands can address demand for products free from either gluten or dairy allergens using on-trend and emerging ingredients.

Many consumers today are trying to avoid gluten and dairy allergens, not only for medical reasons, but because they believe products with such claims to be better for their health. However this demand for "free from" formulations brings significant manufacturing challenges given the key role ingredients such as gluten and dairy or lactose can play in terms of providing taste and texture.

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Scope

- Over half of consumers globally consider products marketed as suitable for their dietary requirements to feel more tailored to their needs.
- Natural ingredients are the top factor most likely to encourage consumers to choose one brand over another.
- Just 15% of consumers who claim to have bought gluten-free food and drink have done so because they are gluten-intolerant.

Table of Contents

1. Introduction
   2. Consumer Trends
   3. Ingredients Spotlight
   4. Innovation: How are Brands Meeting Demand for "Free From" Products?
   5. The Future: Challenges and Opportunities
   6. Appendix

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