According to a recently published report by IMARC Group, the Indian pan masala market has grown at a CAGR of 13% during 2010-2017, reaching a value of around INR 35,521 Crores in 2017. Pan masala is a mixture of the areca nut, slaked lime, catechu, and condiments, with or without powdered tobacco. It has been used as a mouth-freshener after meals since ancient times, especially in India. It also helps to keep the breath fresh and maintain oral hygiene as some herbs and spices used in pan masala have antibacterial properties. Apart from this, tobacco-free pan masala is also considered to have various medical benefits such as improving digestion, treating gastric ulcers, curing constipation,  relieving headache, treating  cough, etc.

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Market Segmentation:

Market by State

1. Uttar Pradesh
2. Bihar
3. Maharashtra
4. Madhya Pradesh
5. Odisha
6. Jharkhand
7. Delhi
8. Others

Market by Type

1. Pan Masala with Tobacco
2. Plain Pan Masala
3. Flavoured Pan Masala
4. Others

Market by Price

1. Premium
2. Non Premium

Market by Packaging

1. Pouch
2. Cans
3. Others

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