Global false eyelashes Industry has been witnessing high demand for the last few years and is projected to reach USD 1,754 million by 2023 compared to USD 1,147 million in 2017. Increase in population of working women followed by their increasing awareness regarding eye make-up is impacting the growth of the Industry. Moreover, the individual focus on unique eye make-up and growing demand for customized eye make-up is driving the growth of the Industry. Also, improvement in technology is encouraging the growth of this Industry through increased production and new innovative products.  

Based on the type, strip lashes segment is dominating the Industry followed by individual lashes. Moreover, individual lashes segment is witnessed to grow at the highest growth rate of 7.60% over the forecast period. On the basis of raw material, synthetic hair segment is expected to hold the maximum Industry share of 64.67% on the global level. Additionally, on the basis of production, hand-made segment is anticipated to grow at the highest rate of 7.61% during the review period.

False Eyelashes Market Analysis

On the basis of the type, false eyelashes Industry is segmented into strip lashes, individual lashes, cluster lashes, and others. Among the type, strip lashes accounted for the major Industry proportion of 57.34% in the year of 2017. However, individual lashes segment is projected to be the fastest growing segment during the forecast period of 2017-2023.

Based on the raw material, false eyelashes Industry segmentation into synthetic hair, human hair, animal hair & fur, others. Among them, synthetic hair is observed to be dominating with major Industry share of 64.67% in the year 2017 and is predicted to be the fastest growing segment during the noticed period.

On the basis of the production, it is segmented into machine made, hand-made and others. Among them, machine-made segment is dominating with the Industry share of 66.14% in the year 2017. However, hand-made segment is anticipated to be the fastest growing segment during the forecast period of 2017-2023.

Based on the distribution channel, the Industry is segmented into store-based and non-store, of which the store based segment is further sub-divided into supermarket/hypermarket, cosmetic stores, drug stores, and others. Supermarket/hypermarket accounted for the maximum Industry share in the year 2017. However, non-store based distribution channel is projected to surge the Industry over the noticed period.

False Eyelashes Market Competitive Analysis

The major key players in false eyelashes are:

• Revlon Inc. (New York)
• MAC Cosmetics (The Estée Lauder Companies Inc.) (New York)
• Ulta Beauty, Inc (U.S.)
• Ardell International, Inc (U.S.)
• Kiss Products Inc (U.S.)
• Shu Uemura Cosmetics, Inc. (Japan) - L'Oreal SA.
• Esqido Lashes (Canada)

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False Eyelashes Market Regional Analysis

Among the regions, North America is dominating the false eyelashes Industry with over 36.78% of the global Industry share and is projected to reach around USD 1,754 million by 2023. However, Asia Pacific is anticipated to be the fastest growing region for false eyelashes Industry. In Asia Pacific, India is expected to grow at the highest rate followed by China and Japan over the forecast period.

Moreover, RoW is also projected to witness a substantial growth rate during the forecast period 2017-2023 in which Saudi Arabia is projected to grow at the highest rate followed by Brazil over the review period.