Swine influenza, also known as swine flu, is a highly contagious respiratory disease caused by Type-A influenza viruses that infect the respiratory tracts of pigs. Swine influenza viruses are mostly found in pigs. However, occasionally, they have also been found to be spread among humans who have direct contact with infected pigs. The swine influenza disease spreads in humans usually through two routes: pig-to-human transmission and human-to-human transmission.

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In terms of geography, the global swine influenza market has been segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. North America dominates the global swine influenza market, followed by China. Major driving factors for the swine influenza market in these regions are high prevalence of infection and development of several novel drugs that have helped in the treatment of swine influenza. Both developed and developing countries are vulnerable to the threat caused by swine influenza in humans. Asia Pacific is one of the most lucrative markets for swine influenza, owing to presence of developing economies in the region. Key factors likely to augment the swine influenza market in Asia Pacific in the next few years are weak immune systems of people in the region and increasing rate of past history infections. For instance, the 2009 swine flu pandemic affected around 394,133 people in Asia with 2,137 confirmed deaths. Moreover, easy market penetration and increasing government aid are estimated to fuel the swine influenza market in the region in the near future.

Some of the key players operating in the global swine influenza market are GlaxoSmithKline, Novartis, AstraZeneca PLC, Vical Incorporated, Baxter International, Inc., Celltrion, Inc., Lipoxen PLC, Novavax, Inc., and Medicago, Inc.

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