Rectal cancer is a malignant disease in which cancer cells form in the tissues of the rectum. The digestive system takes in nutrients from foods consumed by the host and helps waste material pass out of the body through the anus. There are various causes that contribute to the occurrence of rectal cancer such as increasing age (mostly over 50), having certain family history of rectal cancer, history of polyps or colorectal cancer, high-fat diet consumption and smoking. The most common type of rectal cancer is adenocarcinoma and comprises the majority of all the cases relating to rectal cancer.

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Based on geographical locations, the rectal cancer market can be segmented into four major segments: North America, Europe, Asia-Pacific and Rest of the World (ROW). Out of these four regions, North America dominates the rectal cancer market followed by Europe. The major driving reasons for the growth of rectal cancer market are constantly increasing geriatric population, growing awareness about malignant effects of cancer amongst individuals, and increasing unhealthy lifestyle practices such as smoking and consumption of high fat content food. Asia-Pacific is one of the most lucrative markets for the growth of rectal cancer market and it is continuously growing at a steady rate. The advantageous factors which will contribute towards the augmentation of rectal cancer market in Asia-Pacific are high population density including the geriatric population, rapidly increasing demand for technologically advanced therapeutic treatment, and major government support for improved healthcare infrastructures such as hospitals and clinics.

Various pharmaceutical companies are constantly trying to come up with novel therapeutic drugs and surgeries for the treatment of rectal cancer. Some of the top major players operating in rectal cancer therapeutics market are Eli Lilly and Company, Merck & Co., Inc., Amgen, Inc., Novartis AG, AstraZeneca PLC, Peregrine Pharmaceuticals, Inc., AbbVie, Inc., Nanobiotix, GenVec, Inc.,and many others.

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