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5 SEO Risks to Take and 4 to Avoid

Many businesses suffer from a hard time by noticing the value of their SEO and that is absolutely understandable. A lot of informations and misinformation do the rounds about search engine optimization. This can make things very difficult to take decisions regarding the SEO of your site. However, Columbia SEO is here to guide you in places where you can take risks and where you should not.

SEO risks to be taken

Making and testing large and small changes – the main goal of SEO is to draw more traffic and ultimately get transactions on your website.
Getting and giving high quality backlinks – backlinks are well established parts of SEO and most companies want to get as many of them as they can.
Enhancing your site’s URL structure – remember, short, simple and concise in case of URL. Subsequent pages should have targeted keywords and be more specific about the content of the page.
Overhauling your website – every once in a while, websites need to get updated and redesigned.
Buy expired or available domain – do not renew the domains, instead make them available for others to buy.

SEO risks to avoid

Poor doorway pages – avoid doorway pages because Google dislikes them greatly and penalizes sites that use them.
Disallowing neutral backlinks – neutral websites may not give your website the SEO boost it needs. However, Google will not penalize anything in this case.
Deleting or condensing content or entire pages – once you delete a page, the keywords ranked are now gone. This happens to other URL based pages as well.
Making too many small SEO changes to a site – making too many changes in your website or making changes too often will not be liked by Google. Google tends to penalize this soon.

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SEO risks to be taken

Making and testing large and small changes – the main goal of SEO is to draw more traffic and ultimately get transactions on your website.
Getting and giving high quality backlinks – backlinks are well established parts of SEO and most companies want to get as many of them as they can.
Enhancing your site’s URL structure – remember, short, simple and concise in case of URL. Subsequent pages should have targeted keywords and be more specific about the content of the page.
Overhauling your website – every once in a while, websites need to get updated and redesigned.
Buy expired or available domain – do not renew the domains, instead make them available for others to buy.

SEO risks to avoid

Poor doorway pages – avoid doorway pages because Google dislikes them greatly and penalizes sites that use them.
Disallowing neutral backlinks – neutral websites may not give your website the SEO boost it needs. However, Google will not penalize anything in this case.
Deleting or condensing content or entire pages – once you delete a page, the keywords ranked are now gone. This happens to other URL based pages as well.
Making too many small SEO changes to a site – making too many changes in your website or making changes too often will not be liked by Google. Google tends to penalize this soon.

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