The self-adhesive labels market is projected to grow from USD 31.06 billion in 2018 to USD 40.50 billion by 2023, at a CAGR of 5.5%. Increase in urban population, demand for pharmaceutical supplies, the rise in consumer awareness, and growth of the e-commerce industry are the main drivers of the self-adhesive labels market. Increasing disposable incomes of people in developing countries and changing preferences of manufacturers for cost-efficient and effective labeling, which compel people to rely on modern labeling techniques, are some of the factors driving the self-adhesive labels market growth.

The food & beverages segment is estimated to dominate the market, in terms of value, through 2023.

The food & beverages application is estimated to dominate the market in 2018 and is projected to be the second-fastest-growing application during the forecast period, in terms of value. This growth can be attributed to the growing demand for packaged and branded products, and consumer awareness about authenticity and other details of the product. Beverage manufacturers are widely using self-adhesive labels on bottles, owing to technological advancements such as injection molding, thermoforming, and extrusion blow molding that offer cost-effective solutions.

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The digital printing segment to be the fastest-growing printing technology in the global self-adhesive labels market during the forecast period. This growth can be attributed to various benefits offered by digital printing, including a high-quality and cost-effective solution for manufacturing designed self-adhesive labels with recycling options. Furthermore, digital printing offers quick turnaround time and abundant design options for labels, which gives it an advantage over analogous methods.

Target Audience

Raw material suppliers

Label manufacturers

Traders and distributors of labels

Regulatory bodies

End-users such as manufacturers of food, beverage, personal care products, and pharmaceuticals

Market research and consulting firms

The Middle East & Africa is projected to be the fastest-growing region during the forecast period. The market in this region is in its emerging stage and global players, to improve their presence in this region, have started expanding their businesses, particularly in Africa, due to the availability of cheap labor, low exchange rates, and lenient environmental, health, and safety laws. The geographic proximity of the Middle East & Africa with Asia Pacific and Europe has made this region an emerging destination to set up manufacturing facilities.

Factors such as the advantages of wet-glue labels over self-adhesive labels and printing on the package might restrict the growth of the market. The self-adhesive labels market is dominated by players such as Avery Dennison (US), CCL Industries (Canada), Constantia Flexibles Group (Austria), UPM-Kymmene (Finland), Multi-Color Corporation (US), Coveris holdings S.A. (US), Fuji Seal International (Japan), Huhtamaki (Finland), LINTEC (Japan), and Torraspapel Adestor (Spain). These players adopted strategies such as, acquisitions, new product developments, expansions, divestments, investments, agreements, collaborations, joint ventures, and partnerships to expand their presence in the self-adhesive labels market.