Packaging Primers Market: An Overview

Film layers are mostly laminated by adhesives however, in situations where the surface attributes of PET film doesn’t support adhesion, an adhesive primer is applied past to the laminating adhesive for the protection. Packaging primers are used to enhance the protection of film, coating or adhesive to provide excellent printability and adhesion. Many applications require the use of packaging primers to achieve end use resistance properties and specific adhesion.

Packaging primers used for the cosmetics are made up of Low Density Polyethylene and are highly elastic and waterproof to protect the printing and adhesion. These are mostly used for all the flexible packaging applications such as food packaging, medical packaging, industrial packaging, moisture resistant and retort packaging and others. Packaging primers are used to ensure better adhesion and durability for the product to protect it from various atmospheric and biological effects. The most common uses of packaging primers are-

• Packaging primers for films such as PET, PP, PA and others
• Packaging primers for foil laminating applications
• Packaging primers for various paper and paperboard applications
• Packaging primers for enhancing adhesion to given films and foils

There are various types of packaging primers depending upon the categories of packaging such as water based packaging primers for aluminium based packaging, packaging primers to enhance digital printing on corrugated packaging and many more.

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Packaging Primers Market: Dynamics

Packaging primers are used to put on extra protection to films, foils, adhesion, cases, etc. Packaging primers are at high demand in the market due to its application in wide variety of industries such as labelling, paper and board converting, case and carton sealing, specialty and flexible packaging, etc. Because of the development in economies of most developing and developed countries, demand for transportation and warehouses of packaging cases and cartons is on the rise. These factors are likely to push the market of the packaging primers. Despite an optimistic outlook, the increasing fluctuation in raw material prices, rising competition among the manufacturers and environment safety regulations are likely to hamper the growth of packaging primers market in coming years.

Packaging Primers Market: Segmentation

Globally, the packaging primers market has been segmented on the basis of end use, application, ingredients and region.

On the basis of application, the packaging primers market has been segmented as follows-

• Flexible Packaging
  • Paper based
  • Film based
  • Aluminium based
• Paper & Board Converting
• Labelling
• Case & Carton Sealing
• Envelopes & Direct Mail
• Specialty Packaging

On the basis of ingredients, the packaging primers market has been segmented as follows-

• Dispersants
• Polyethylene
• Polypropylene
• Biocides
• Others

On the basis of end use, the packaging primers market has been segmented as follows-

• Industrial
• Automotive
• Construction
• Others

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Packaging Primers Market: Regional Outlook

Asia Pacific is expected to be one of the most attractive packaging primers market for investors due to the presence of number of emerging economies such as India, China, Malaysia and others. Owing to the strong economic growth and demand, domestic companies have been looking forward to expand their business in packaging primers market. North America is a significant shareholder of global packaging primers market and projected to expand with a moderate growth rate during the forecast period. The U.S. is expected to remain at the forefront regarding packaging primers market share in coming years. On the other side, during the forecast period, Mexico and Brazil are anticipated to boost the development of the market of packaging primers. Continuous expansion of numerous end-use industries is foreseen to drive the demand of packaging primers market in coming years.

Packaging Primers Market: Key Players

Some of the key players operating in packaging primers market are Lubrizol, Michelman, Mica Corporation, Sherwin-Williams Co., The Valspar Co., BASF Performance Products, BASF SE, Axalta Coating Systems, Tikkurila OYJ, PPG Industries Inc., flexpack and others. Many local and unorganized players are expected to contribute to the packaging primers market during the forecast period.