Water softener is filtration unit, primarily used to alleviate calcium and magnesium content of the water. High level of calcium and magnesium present in water makes it unfit for drinking purpose, residential as well as industrial use. Rising awareness about the effect of hard water on health due to its use on regular basis is fueling the water softener market.

As a result of increasing global population the demand for drinking water is also rising. Thus, residential application is most likely to contribute in the growth of global water softener market. Also, presence of chemicals in water tend to corrode plumbing pipes and cause fixture problems. To avoid such circumstance, water softener is installed beforehand.

Water softener market has introduced several methods to convert hard water into soft water. Some of the methods of filtration are distillation, reverse osmosis, and ion exchange. Out of all the methods, ion exchange has been the preferred one due to its high efficiency and thus, dominated the water softener market. Though, the filtration process requires high input resource to per unit soft water output, when compared to other filtration process.

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Reverse osmosis is cost effective and require less resource per unit output. Also, it is a sustainable option for treatment of residential hard water treatment. Thus, reverse osmosis segment is likely to grow in the global water softener market in the course of forecast period.

The water softeners are present in both electric and manual types. The electric segment of water softener is likely to dominate the water softener market owing to the functionalities and efficiency offered it. However, it is expensive when compared to the manually operated water softener. Hence, the manual operated water softener is likely to witness demand in the low-income regions.

Global Water Softener Market: Overview

The rising amount of hard water in residential areas is likely to boost demand for the water softener market in coming years. Moreover, surging development in construction of apartment is another factor fueling growth of the water softener market in residential sector. Increasing adoption of the product in industries applications such as food processing, textile, chemicals and refineries are few other factor supplementing growth of the global water softener market in near future.

In contrast, water softening procedure requires high expense, labor, high energy usage, and high maintenance cost. In addition, when the soft water is release to the environment it cause acidity to the soil which in turn makes the plant less productive. These are some of the factors negatively impacting growth of the global water softener market in near future. However, rusty water have more adverse effect when it comes to contact, this can be another factor pushing demand for the water softener market.

Global Water Softener Market: Trends and Opportunities

The increasing demand for salt based softener market is expected to grow high efficiency compare to other water softener, comparatively lower in price and rising industrial growth are some of the important factors propelling growth of the global water softener market in near future. Also, Growing environmental concern is driving the government, consumers and manufacturers to focus for sustainable products. This is another factor bolstering growth of water softener market in coming years. Manufacturers are largely focused toward advanced technology softening systems in order to reduce the wastage. These advance system helps in reducing the sodium and chloride content in order to make it usable for all end users like commercial, industrial and residential sector. This can be another attribute influencing growth of the global water softener market in near future.

Global Water Softener Market: Regional Outlook

On the geographical standpoint, Asia Pacific dominates the global water softener market owing to excessive use in residential sector and rising consumer concentration toward their health. These are some of the factor driving growth of the water softener in this region. Municipal Corporation in India and China are not treating hard water, therefore, the residential sectors are using the water softener to treat the hard water at the entry point of the water. These are some of the factor propelling growth of the global water softener market in coming years.

Global Water Softener Market: Companies Mentioned

The prominent players functioning in the global water softener market includes Whirlpool, BWT AG, Morton Salt, Honeywell International, Pentair and 3M. The manufacturers are mainly focused toward mergers and acquisitions in order to strengthen their presence across the globe. Also, they are more focused toward innovation in technologies in order to produce cost effective products.