The video streaming software market is estimated to be valued at US$ 10.55 Bn in 2023 and is expected to exhibit a CAGR of 19.% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market Overview:
Video streaming software allows users to stream or broadcast multimedia content such as audio and video across networks. It provides numerous advantages such as easy sharing and viewing of videos, low production cost, and real-time viewing of videos. With the rising popularity of online video content and OTT platforms, there is a growing demand for reliable and scalable video streaming solutions for delivering seamless viewing experience.

Market key trends:
One of the major trends driving the growth of video streaming software market is the increasing consumption of video content on mobile devices. According to a report by CISCO, mobile data traffic is expected to represent nearly 75% of total data traffic by 2022. With growing penetration of smartphones and rising adoption of 4G/5G networks globally, people are increasingly using their mobile devices to access and stream videos. Video streaming software providers are focusing on developing responsive interfaces and optimizing video delivery for mobile screens in order to capitalize on this trend. Advancements in mobile technologies are enabling seamless and high quality video streaming experience on mobile devices, which is propelling the demand for compatible video streaming solutions.

Porter’s Analysis
Threat of new entrants: There is moderate threat of new entrants in the market as significant investment is required in infrastructure to provide streaming solutions by new players. However, low customer switching costs and availability of alternate options makes competition easy
Bargaining power of buyers: Buyers bargaining power is high as there are numerous players operating in the market with varied solutions at competitive pricing. Buyers can easily find substitutes and switch if not satisfied
Bargaining power of suppliers: Software developers and technology providers have moderate bargaining power as established players are dependent on them for technology and product support. However, presence of many developers limits suppliers' influence
Threat of new substitutes: threat of substitutes like social media live streaming and proprietary player developed by OTT platforms pose moderate threat to established players
Competitive rivalry: Intense competition among key players to gain market share through product innovation and enhancements

SWOT Analysis
Strength: Well established global presence and ability to provide end to end solution. Strong branding and customer loyalty among enterprises
Weakness: High R&D and infrastructure costs. Dependency on third party technology providers
Opportunity: Rising demand for cloud based video platforms from SMEs and individual content creators. Growing mobile viewer base provides an engaged audience
Threats: Increasing regulations around data privacy and security. Threat from social media platforms allowing free live streaming

Key Takeaways
The global Video Streaming Software Market Share is expected to witness high growth, exhibiting CAGR of 19% over the forecast period, due to increasing demand for OTT platforms and digitization of content. The rising uptake of video streaming services during the pandemic further accelerated growth. Regionally, North America dominated the market in 2022 with over 35% share owing to strong internet infrastructure and early technology adoption in the region. Asia Pacific is expected to be the fastest growing market through 2030 with an estimated CAGR of over 20% backed by growing internet and smartphone penetration in countries like India and China.

Key players operating in Video Streaming Software market are IBM Corporation, Haivision, Brightcove, Qumu, Kaltura, Sonic Foundry, Vimeo, SprountVideo, VBrick, MediaPlatform, Dacast, Agile Content, and Wowza, and Panopto. Key players are focused on product innovation, partnerships, and M&A to strengthen their market position. IBM acquired The Weather Company's digital video capabilities to enhance its cloud video offerings in 2017.

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