The retail media network market enables retailers to monetize their digital shelves and first-party shopper data through media partnerships. Retail media networks allow brands to reach shoppers throughout the entire consumer journey across websites, mobile apps, emails and ads. It offers brands targeted advertising opportunities within the online and mobile environments of major retailers.

The global retail media network market is estimated to be valued at US$ 1,414.48 billion in 2024 and is expected to exhibit a CAGR of 8.0% over the forecast period from 2024 to 2030.

Key Takeaways

Key players operating in The Retail Media Network Market include GATX Corporation, Progress Rail (A Caterpillar Company), TrinityRail, Mitsui Rail Capital LLC, Angel Trains, Beacon Rail Leasing, Railpool, Eversholt Rail Group, Macquarie Group, SMBC Rail Services, VTG Rail Leasing, Mitsui & Co., Ltd., Touax Rail Ltd., CIT Group Inc., and The Andersons Rail Group. These players are focusing on partnerships and collaborations to expand their retail media businesses.

Some major opportunities in the market include precise targeting, increased sales, improved customer experience, access to first-party shopper data, and multi-platform campaigns. Retail media is gaining traction as retailers seek new revenue streams from their digital assets and shopper data.

The retail media network market is expanding globally with many retailers setting up their own media networks. International retailers are launching retail media solutions to capitalize on the growing online shopping trend. North American and European retailers currently dominate the market but Asian retailers are also increasingly adopting retail media networks.

Market Drivers
Growth of e-commerce and m-commerce - Rising online shopping supported by improving internet infrastructure is driving the need for retailers to monetize their digital shelves and data through media solutions. E-commerce sales are expected to account for over 25% of total retail sales by 2030.

Targeted advertising opportunities - Retail media allows brands to reach consumers based on their interactions, purchase history and interests on retailer platforms, enabling highly targeted and effective campaigns. This is the main value proposition driving brands and agencies to utilize retail media.

Access to first-party shopper data - Retailers have immense amounts of first-party shopper behavior and transaction data that helps media networks deliver improved audiences and ROI for brand partners compared to traditional avenues.

Market Restraints
Privacy regulations - Strict data privacy laws especially in Europe limit the data retailers can collect and share, which impacts the ability to do personalized targeting and analyze campaign effectiveness. Regulations around consent and use of personal information pose challenges.

Balancing retailer & brand priorities - Retail media networks need to balance the goals of retailers in providing enhanced customer experience versus brands seeking to maximize exposure and sales impact, which can lead to conflicts.

Segment Analysis
Retail media networks provide opportunities for retailers to generate advertising revenue by connecting advertisers with consumers through their digital channels. In this market, the online retail media sub segment is dominating. Majority of retailers have established an online presence and are focusing on digital media and marketing initiatives. Online retailers can leverage the large volume of first party customer data to deliver highly targeted and personalized campaigns. This allows maximizing return on ad spend for advertisers.

Global Analysis
The retail media network market in North America region currently holds the largest share. The region has witnessed widespread adoption of online and mobile shopping over the past decade. Additionally, major retail chains in the US and Canada are investing heavily in developing their digital media platforms to monetize customer data and shopping experiences. The Asia Pacific region is projected to grow at the fastest pace during the forecast period. Rapid growth of e-commerce, rising internet and smartphone penetration coupled with increasing digital affluence of consumers are fueling investments in retail media networks across developing economies of Asia Pacific.

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