Either you are a website owner or a blogger, your web page address or permalink is the first thing that matters for indexing in search consoles. But, when it comes to sharing any web URL or blog post with your customers on social media portals, sharing those long-tailed permalinks is not considered as good practice. The ideal way to do that is to use link shorteners to generate a less character web address to advertise or share.

There are many reasons to use link shorteners or URL shortener  tools to transform your web links into manageable links rather than using the original permalink. Permalinks are the original URLs to any individual web pages, blog posts, category pages and tag archives which can be over a hundred characters long. On the other hand, URLs generated using link shorteners never exceed twenty characters hence easy to advertise and share.

Top Reasons to Use Link Shorteners

• Short URLs are easy to manage

Many web links are multiple characters long for SEO reasons to rank higher in the search results. But these links are not easy to manage and share in the advertisement posts, emails and especially on social media services like Facebook and Twitter. Shortening a URL will help to avoid this problem and make links more manageable and easier to copy & paste for the sharing purpose.

• They offer tracking abilities along with click data

One of the top reasons why URL shortener tools are hugely popular among the web service providers is its click data tracking abilities including the geographical location where the link was clicked, time of click and other user-related interests. This type of information is very valuable to the webmasters and companies to study user behavior.

• Useful in affiliate marketing and advertisements

Short URLs look a bit better and don’t mess with your posts on social media or in your advertisement banners. People on the internet are now well exposed to millions of content so they mostly avoid things when they already know where the shared link will lead them. It hurts if you are an affiliate marketer or advertiser. Losing a customer without telling him what you are offering is bad practice. Short URLs using link shorteners can avoid this kind of scenario.

• Say more with less character count

A full URL doesn’t allow explaining things when there is a space or character limit. For example, Twitter allows only 280 characters in a tweet, so a full URL will not help you to explain things.  And, just sending the link will not get you any views or clicks. With less character URL you can easily explain to your customer to make them click and know more about the product or service you are offering.

• They promote sharing

It’s not easy to get shares on social media especially with the rise of content on every platform. The more your content looks better the more engagement you will get. A well-explained post in less character will allow your user to understand and that will increase the chance of sharing it.

There are few reservations while using link shortener but still they are very important and good for the web culture with the rise of content-driven strategy and marketing. This will help you in marketing efforts to generate more leads to your business.